The death of woke capitalism

Article originally appeared on www.foxbusiness.com.

Americans have rocked the woke. Disney recently admitted what every shareholder and reasonable observer has long known: Its activist strategy has negatively impacted its financial situation.

In its SEC filing, the company revealed, “We face risks relating to misalignment with public and consumer tastes and preferences for entertainment, travel and consumer products…. Further, consumers’ perceptions of our position on matters of public interest, including our efforts to achieve certain of our environmental and social goals, often differ widely and present risks to our reputation and brands.”

Translation: We goofed when we went full-woke, including skewing Florida’s commonsense law to prevent teachers from discussing sexual or gender orientation with kindergartners as “Don’t Say Gay” and implementing what one executive called a “not-at-all-secret gay agenda” into programming.

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