PR Group Behind Self-Styled ‘Vaccine Against Misinformation’ Hit with $350 Million Settlement over Opioid Marketing › American Greatness

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French public and advertising giant Publicis Groupe — the lead funder of “disinformation” watchdog NewsGuard — has agreed to pay $350 million as part of a settlement with state attorneys general over the company’s role in America’s opioid crisis.

“Today’s filings describe how Publicis’ work contributed to the crisis by helping Purdue Pharma and other opioid manufacturers market and sell opioids,” said a press release from South Carolina Attorney General Alan Wilson. “Court documents detail how Publicis acted as Purdue’s agency of record for all its branded opioid drugs, including OxyContin, even developing sales tactics that relied on farming data from recordings of personal health-related in-office conversations between patients and providers.”

“The company was also instrumental in Purdue’s decision to market OxyContin to providers on patient’s electronic health records,” said the press release.

At the same time it is paying this $350 million settlement …

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