Target To Offer ‘Pride’ Merchandise In Fewer Stores After Backlash Against ‘Tuck-Friendly’ Swimsuit Sale Last Year

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Target will be limiting the distribution of its “Pride” merchandise this year after widespread backlash last summer against its sale of products like “tuck-friendly” female swimming suits led to boycotts and sinking sales.

The retailer told the Associated Press on Friday that only a limited number of its stores would be carrying special LGBT-themed merchandise in June. The store said the merchandise would only be available in select markets, based on “guest insights and consumer research.”

Despite the pullback, the store said that it still maintained that it fully supported the LGBT movement.

“Target is committed to supporting the LGBTQIA+ community during Pride Month and year-round,” Target said. “Most importantly, we want to create a welcoming and supportive environment for our LGBTQIA+ team members, which reflects our culture of care for the over 400,000 people who work at Target.”

Last year’s backlash to the retail giant …

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